The Korean Makeup Bag Doesn't Stay the Same From January to August Ask someone who's spent real time with Korean beauty what surprised them most, and a lot of people land on the same a…

Your Korean Friend Just Sent kkk and You Have No Idea What It Means Someone texts you back on KakaoTalk and all you get is kkk. No sentence, no context, just three letters. Was that funny. Was…

Three Feelings Korean Has Words For That English Just Does Not Step out of a sauna into a cold shower and something happens in your chest that is hard to name in English. Get stuck between sub…

It's past eleven, the office lights are off, and somehow nobody has gone home yet. This is the exact moment a pojangmacha starts to matter. Someone suggests it without really suggesting it…

Jjimjilbang food is not an accident, it is a whole unspoken system. Walk into any Korean jjimjilbang and you'll see the same thing, no matter which city you're in. Someone cracking an …

Nobody actually explains Korean table manners until you break one. You find this out fast, usually at the worst possible moment. Maybe it's your first dinner with a Korean partner's fa…

Once You Try It, Most People Don't Go Back to Regular Sheet Masks There are K-beauty products that trend, and then there are K-beauty products that develop actual loyalty. The Dr. Jart+ Cr…

Your Skincare Routine Might Be Working — But Is Your Skin Ready to Absorb It? There is a version of skincare that most people practice: cleanser, toner, serum, moisturizer, SPF. Products appli…